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Breast Cancer Programs at Rutgers Cancer Institute of New Jersey to Benefit from Pink Ribbon Bagel™ Effort

Annual Panera Bread® Campaign Honors National Breast Cancer Awareness Month
September 30, 2014

Panera Pink Ribbon BagelNew Brunswick, N.J. Supporting breast cancer efforts at Rutgers Cancer Institute of New Jersey can be as simple as picking up a tasty treat at your local Panera Bread® bakery-cafe during the month of October, which is National Breast Cancer Awareness Month.  In continuing with its annual Pink Ribbon Bagel campaign, Panera Bread is featuring the local sale of the Pink Ribbon Bagel -- as a way to support the communities served by its cafes.

The Cancer Institute of New Jersey – one of the nation’s 41 National Cancer Institute-designated Comprehensive Cancer Centers – is one of the many breast cancer-related entities nationwide that will receive contributions from the sale of Panera’s Pink Ribbon Bagel. Shaped in the form of the iconic pink ribbon, the Pink Ribbon Bagel features cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and is baked fresh each morning by Panera’s bakers at each participating bakery-cafe.    For every Pink Ribbon Bagel sold in the 51 participating Panera Bread locations in northern and central New Jersey and in New York City (www.panerabread.com), ten cents will support breast cancer research and patient education programs at the Cancer Institute.

“Whether through prevention education or support of programs tied to cutting-edge research and therapies, the Pink Ribbon Bagel effort helps our team at Rutgers Cancer Institute of New Jersey achieve a shared goal of raising breast cancer awareness throughout our communities.  We appreciate Panera Bread’s continued dedication to this cause,” notes Cancer Institute Chief Medical Officer Deborah Toppmeyer, MD, director of both the Stacy Goldstein Breast Cancer Center and the LIFE Center at the Cancer Institute, and professor of medicine at Rutgers Robert Wood Johnson Medical School.

“Panera Bread locations in the northern and central New Jersey and New York City areas are honored to work alongside our customers to support Rutgers Cancer Institute of New Jersey in October,” says Cori Lintner, local marketing manager. “We’re proud to offer the Pink Ribbon Bagel as a way to help raise both funds and attention for the cause during Breast Cancer Awareness Month.” The Panera Pink Ribbon Bagel was developed in 2001 as a way to support breast cancer awareness. 

About Rutgers Cancer Institute of New Jersey
Rutgers Cancer Institute of New Jersey (www.cinj.org) is the state’s first and only National Cancer Institute-designated Comprehensive Cancer Center. As part of Rutgers, The State University of New Jersey, the Cancer Institute of New Jersey is dedicated to improving the detection, treatment and care of patients with cancer, and to serving as an education resource for cancer prevention. Physician-scientists at the Cancer Institute engage in translational research, transforming their laboratory discoveries into clinical practice, quite literally bringing research to life.  To make a tax-deductible gift to support the Cancer Institute of New Jersey, call 732-235-8614 or visit www.cinj.org/giving. Follow us on Facebook at www.facebook.com/TheCINJ.

The Cancer Institute of New Jersey Network is comprised of hospitals throughout the state and provides the highest quality cancer care and rapid dissemination of important discoveries into the community. Flagship Hospital: Robert Wood Johnson University Hospital. System Partner: Meridian Health (Jersey Shore University Medical Center, Ocean Medical Center, Riverview Medical Center, Southern Ocean Medical Center, and Bayshore Community Hospital). Major Clinical Research Affiliate Hospitals: Carol G. Simon Cancer Center at Morristown Medical Center, Carol G. Simon Cancer Center at Overlook Medical Center, and Cooper University Hospital. Affiliate Hospitals: JFK Medical Center, Robert Wood Johnson University Hospital Hamilton (CINJ Hamilton), Robert Wood Johnson University Hospital Somerset and University Medical Center of Princeton at Plainsboro.

About Panera Bread
As of July 30, 2014, there are 1,818 bakery-cafes in 45 states and in Ontario, Canada operating under the Panera Bread®, Saint Louis Bread Co.® or Paradise Bakery & Cafe® names. We feature high quality, reasonably priced food in a warm, inviting and comfortable environment. With our identity rooted in handcrafted, fresh-baked, artisan bread, we are committed to providing great tasting, quality food that people can trust. Nearly all of our bakery-cafes have a menu highlighted by chicken raised without antibiotics, whole grain bread, and select organic and all-natural ingredients, with zero grams of artificial trans-fat per serving, which provide flavorful, wholesome offerings. Our menu includes a wide variety of year-round favorites complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices. In neighborhoods across the United States and in Ontario, Canada, our customers enjoy our warm and welcoming environment featuring comfortable gathering areas, relaxing decor and free Internet access. Our bakery-cafes routinely donate bread and baked goods to community organizations in need. Additional information is available on our website, http://www.panerabread.com.

Contact: 
Michele Fisher
Phone: 
732-235-9872

 

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