Annual ‘Quarters for the Cure’ Campaign to Fight Cancer Set to Kick off in Garden State Schools

Students Aim to Raise Funds to Benefit Programs at The Cancer Institute of New Jersey
November 18, 2009

New Brunswick, N.J.– That ‘jing- jing- jingling’ you may hear may not have anything to do with the holiday season, but rather with the latest effort from the Cancer Institute of New Jersey (CINJ) Foundation, as it prepares to kick off its ‘Quarters for the Cure’ campaign. Students from around the state collect pocket change during the annual effort to support programs at CINJ, which is the state’s only National Cancer Institute-designated Comprehensive Cancer Center.  CINJ is a Center of Excellence of UMDNJ-Robert Wood Johnson Medical School.

Schools will be able to register online and for the first time have their own fundraising page. The goal of the new system is to make it easier for schools to track their progress and to encourage the participation of students’ families and their greater communities.

Last year’s campaign involved more than 14,000 school-age children from 12 counties, who took part in various fundraising activities to fill their five-gallon water jugs with quarters. This included teachers matching coins donated by students, bake sales and friendly competitions between classes and grades. The amount raised last year was $21,000, which will support cancer research, patient care, education and community outreach at CINJ.

This year’s top three fundraising schools will be given the opportunity to host an assembly at which CINJ Foundation staff will give prizes to the student body and deliver an age-appropriate talk about ways to prevent cancer.

Susan Gantz, director of development services for the CINJ Foundation, says they are appreciative of the continued support of returning schools and welcome new participants. “Quarters for the Cure offers a wonderful opportunity for teachers and parents to reinforce the concept of giving, while showing students that even the smallest contribution can have a huge impact. In previous campaigns, we have seen students donate allowances, and even perform extra chores to earn money to give,” she said. “It is always inspiring to see what these youngsters will do to be able to help others, and we hope it will inspire others.”

Gantz also notes the Quarters for the Cure campaign can be incorporated into regular class lessons such as math or character education, and can be tailored to fit the needs of each school. Interested schools can register for the campaign, which runs January 11 through April 9, by visiting

The Cancer Institute of New Jersey Foundation raises funds to support cancer research, treatment, prevention and education programs at CINJ. Gifts are received from individuals, organizations, corporations, and foundations, and through special events and planned gifts. To make a tax-deductible gift to New Jersey’s only NCI -designated Comprehensive Cancer Center call 732-235-8614 or visit

About The Cancer Institute of New Jersey

The Cancer Institute of New Jersey is the state’s first and only National Cancer Institute-designated Comprehensive Cancer Center, and is dedicated to improving the prevention, detection, treatment and care of patients with cancer. CINJ’s physician-scientists engage in translational research, transforming their laboratory discoveries into clinical practice, quite literally bringing research to life. The Cancer Institute of New Jersey is a center of excellence of UMDNJ-Robert Wood Johnson Medical School. To support CINJ, please call the Cancer Institute of New Jersey Foundation at 1-888-333-CINJ.

The Cancer Institute of New Jersey Network is comprised of hospitals throughout the state and provides a mechanism to rapidly disseminate important discoveries into the community. Flagship Hospital: Robert Wood Johnson University Hospital. Major Clinical Research Affiliate Hospitals: Carol G. Simon Cancer Center at Morristown Memorial Hospital, Carol G. Simon Cancer Center at Overlook Hospital, and Jersey Shore University Medical Center. Affiliate Hospitals: Bayshore Community Hospital, CentraState Healthcare System, Cooper University Hospital*, JFK Medical Center, Mountainside Hospital, Raritan Bay Medical Center, Robert Wood Johnson University Hospital at Hamilton (CINJ at Hamilton), Saint Peter’s University Hospital, Somerset Medical Center, Southern Ocean County Hospital, The University Hospital/UMDNJ-New Jersey Medical School*, and University Medical Center at Princeton. *Academic Affiliate



Michele Fisher


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