Panera Bread Honors National Breast Cancer Awareness Month with Pink Ribbon Bagels™

Annual Campaign to Benefit The Cancer Institute of New Jersey
September 30, 2009

New Brunswick, N.J.– The month of October is typically awash with black, orange, purple and gold to coincide with Halloween and the fall season, but the color pink also takes center stage to mark National Breast Cancer Awareness Month.  At participating Panera Bread bakery-café locations, the Pink Ribbon Bagel campaign once again will be in full swing, and for the third year in a row, The Cancer Institute of New Jersey (CINJ) will be a recipient of funds raised locally through the effort.  CINJ is a Center of Excellence of UMDNJ-Robert Wood Johnson Medical School.

CINJ is one of the many breast cancer-related entities nationwide that will receive proceeds from the October sale of Panera’s signature Pink Ribbon Bagel – which features cherry chips and real bits of Bing cherries and cranberries and is shaped in the form of a traditional breast cancer awareness ribbon.  Twenty-five cents of every Pink Ribbon Bagel sold in the 37 Panera Bread locations in Northern and Central New Jersey owned and operated by the Fenwick Group franchise entity (, will come back to CINJ for breast cancer research and patient education programs. Over the past two years, $12,000 was raised for CINJ through the effort.

New this year, the Fenwick Group’s Panera bakery-cafés also will be selling pink baseball caps for $10 each, while supplies last, with profits also being given to CINJ.  The goal is to reach $10,000 this year in combined sales of both Pink Ribbon Bagels and caps. 

“Through this unique campaign, Panera Bread continues to show its support for the community while encouraging the community to have an impact in the war against cancer,” noted CINJ director Robert S. DiPaola, MD, professor of medicine at UMDNJ-Robert Wood Johnson Medical School. “With 6,400 cases of breast cancer expected to be diagnosed in New Jersey this year, this support is critical to what we do here at CINJ. It will enable us to help many patients and families affected by breast cancer,” he said.

“Panera Bread is committed to serving the members of the local community, many of whom have had their lives touched by breast cancer,” said Jim Nawn, owner of Fenwick Group. “The Cancer Institute of New Jersey has long been a statewide champion of finding a cure for breast cancer, and we are honored to partner with them again this year for this cause.”

“The Pink Ribbon Bagel campaign will help CINJ physician scientists further facilitate scientific discovery in an effort to develop more effective treatments and identify new prevention methods for breast cancer,” said John Goldner, interim executive director of the Cancer Institute of New Jersey Foundation.  “We are extremely grateful to Panera for their continued dedication in making a difference in the lives of CINJ’s patients.”

The Panera Pink Ribbon Bagel follows the tradition of ”thinking pink” during the month of October in the quest to eradicate breast cancer disease. The idea for the signature product was developed in 2001 as a way to help support the cause. 

About The Cancer Institute of New Jersey

The Cancer Institute of New Jersey is the state’s first and only National Cancer Institute-designated Comprehensive Cancer Center, and is dedicated to improving the prevention, detection, treatment and care of patients with cancer. CINJ’s physician-scientists engage in translational research, transforming their laboratory discoveries into clinical practice, quite literally bringing research to life. The Cancer Institute of New Jersey is a center of excellence of UMDNJ-Robert Wood Johnson Medical School. To support CINJ, please call the Cancer Institute of New Jersey Foundation at 1-888-333-CINJ.

The Cancer Institute of New Jersey Network is comprised of hospitals throughout the state and provides a mechanism to rapidly disseminate important discoveries into the community. Flagship Hospital: Robert Wood Johnson University Hospital. Major Clinical Research Affiliate Hospitals: Carol G. Simon Cancer Center at Morristown Memorial Hospital, Carol G. Simon Cancer Center at Overlook Hospital, and Jersey Shore University Medical Center. Affiliate Hospitals: Bayshore Community Hospital, CentraState Healthcare System, Cooper University Hospital*, JFK Medical Center, Mountainside Hospital, Raritan Bay Medical Center, Robert Wood Johnson University Hospital at Hamilton (CINJ at Hamilton), Saint Peter’s University Hospital, Somerset Medical Center, Southern Ocean County Hospital, The University Hospital/UMDNJ-New Jersey Medical School*, and University Medical Center at Princeton. *Academic Affiliate


About Panera Bread

Panera Bread of Northern and Central New Jersey ( is owned by the Fenwick Group LLC, a family run business that has been in operation since 1999 based in East Brunswick, NJ.   With its identity rooted in handcrafted, fresh-baked, artisan bread, Panera Bread is committed to providing great tasting, quality food that people can trust. Highlighted by antibiotic free chicken, whole grain bread, select organic and all-natural ingredients and a menu with zero grams added trans fat, Panera's bakery-cafe selection offers flavorful, wholesome offerings.  The menu includes a wide variety of year-round favorites, complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices.  Fenwick owns and operates 37 bakery-cafes located throughout northern and central New Jersey.



Michele Fisher


precision medicine at Rutgers Cancer Institute







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