Rutgers Cancer Institute of New Jersey
195 Little Albany Street
New Brunswick, NJ 08903-2681
New Brunswick, N.J. – Panera Bread® has expanded its contributions to the fight against cancer by selecting the Cancer Institute of New Jersey (CINJ) Foundation as its Community Breadbox Partner for 2011.
Now through year’s end, funds collected through coin boxes near the registers at Panera Bread bakery-cafés in the central and northern regions of the state will benefit treatment, research, prevention and education efforts at CINJ, which is a Center of Excellence of UMDNJ-Robert Wood Johnson Medical School. Panera will also match a portion of the donations. The Community Breadbox initiative is part of Panera’s comprehensive Operation Dough-Nation® Program, which has a concentrated focus on giving back to patrons and the communities in which Panera’s bakery-cafés are located. Contributions generated through the program have provided basic necessities and other vital support for those in need.
Having shown great success with past community giving campaigns, Panera Joint Venture Area Director Robert MacEachern felt that Panera could make a significant difference in the cancer fight. “It has always been the Panera mission to serve our communities beyond providing quality products and experience. By expanding our partnership with The Cancer Institute of New Jersey, we know we will have an even greater opportunity to help countless people in our state. These are our patrons, neighbors, employees, friends and family,” he said.
“The expansion of this partnership speaks to Panera Bread’s long-standing commitment to social responsibility. With New Jersey’s cancer incidence rate ranking in the nation’s top ten, it truly takes the efforts of an entire community to conquer cancer,” said CINJ Foundation Executive Director Elia Desruisseaux. “This year-long effort by Panera will touch the lives of so many CINJ patients and their families, and will allow CINJ physician scientists to be armed with the latest tools and technology to further advance cancer research. We are grateful for Panera’s continued dedication to these initiatives.”
The Community Breadbox campaign also will include unique opportunities for CINJ to provide education and information about the latest cancer research and the importance of early detection and prevention education both to Panera’s patrons and its employees.
It was in 2007 that Panera in northern and central New Jersey first partnered with CINJ on its Pink Ribbon Bagel campaign to support breast cancer research and care.
About The Cancer Institute of New Jersey
The Cancer Institute of New Jersey (www.cinj.org) is the state’s first and only National Cancer Institute-designated Comprehensive Cancer Center dedicated to improving the detection, treatment and care of patients with cancer, and serving as an education resource for cancer prevention. CINJ’s physician-scientists engage in translational research, transforming their laboratory discoveries into clinical practice, quite literally bringing research to life. To make a tax-deductible gift to support CINJ, call 732-235-8614 or visit www.cinjfoundation.org. CINJ is a Center of Excellence of UMDNJ-Robert Wood Johnson Medical School.
The CINJ Network is comprised of hospitals throughout the state and provides the highest quality cancer care and rapid dissemination of important discoveries into the community. Flagship Hospital: Robert Wood Johnson University Hospital. System Partner: Meridian Health (Jersey Shore University Medical Center, Ocean Medical Center, Riverview Medical Center, Southern Ocean Medical Center, and Bayshore Community Hospital). Major Clinical Research Affiliate Hospitals: Carol G. Simon Cancer Center at Morristown Memorial Hospital, Carol G. Simon Cancer Center at Overlook Hospital, and Cooper University Hospital. Affiliate Hospitals: CentraState Healthcare System, JFK Medical Center, Mountainside Hospital, Raritan Bay Medical Center, Robert Wood Johnson University Hospital Hamilton (CINJ Hamilton), Somerset Medical Center, The University Hospital/UMDNJ-New Jersey Medical School*, and University Medical Center at Princeton. *Academic Affiliate
About Panera Bread
Panera Bread Company owns and franchises 1,421 bakery-cafes as of September 28, 2010 under the Panera Bread®, Saint Louis Bread Co.®, and Paradise Bakery & Café® names. We feature high quality, reasonably priced food in a warm, inviting, and comfortable environment. With our identity rooted in handcrafted, fresh-baked, artisan bread, we are committed to providing great tasting, quality food that people can trust. Nearly all of our bakery-cafes have a menu highlighted by antibiotic free chicken, whole grain bread, and select organic and all natural ingredients, with zero grams of artificial trans fat per serving, which provide flavorful, wholesome offerings. Our menu includes a wide variety of year-round favorites complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices. In neighborhoods across this country and in Ontario, Canada, our customers enjoy our warm and welcoming environment featuring comfortable gathering areas, relaxing decor, and free internet access. Our bakery-cafes routinely donate bread and baked goods to community organizations in need. Additional information is available on the Company’s website, http://www.panerabread.com.